People approve
Anything client-facing or high-stakes gets a human check before it goes out.
AI for Event Companies
Smoother events, from first enquiry to final feedback.
We help event organisers, venues and agencies use AI to win more business, delight attendees and turn every event into insight, without adding chaos for your crew.
Built for- Event organisers
- Venues
- Event & experiential agencies
Event lifecycle, with AI supportIllustrative
- Win the businessProposals and quotes drafted from your best work
- Fill the roomCampaigns tailored to each audience segment
- On the dayAn attendee concierge that knows the agenda
- AfterwardsFeedback turned into clear, shareable insight
Sound familiar?
Events are high-stakes and high-pressure. The admin shouldn't be.
- Proposals, quotes and RFP responses eat into senior time that should go on clients.
- Attendees ask the same questions again and again, before and during the event.
- Marketing has to reach the right audiences with smaller teams and tighter budgets.
- Last-minute changes ripple across schedules, suppliers and attendee comms.
- Sponsors and clients want clearer evidence of the value you delivered.
- Feedback sits in spreadsheets, and lessons get lost before the next event.
Where AI helps
AI across the whole event lifecycle.
From the first enquiry to the final report, these are the moments where AI can save your team time and lift the attendee experience.
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Before
Plan & sell
- Proposals, quotes and RFP responses drafted from your past work
- Venue enquiries triaged with instant, accurate replies
- Audience segmentation and campaign copy
- Ticket-demand insight to guide pricing and promotion
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During
Run & engage
- An attendee concierge for agenda, directions and FAQs
- Personalised agendas and networking matchmaking
- Live updates pushed quickly when plans change
- A staff assistant with run-of-show answers on demand
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After
Learn & grow
- Feedback and survey analysis in plain English
- Session recordings turned into recaps and content
- Sponsor and client reports assembled automatically
- Insights that shape your next event
Tailored to you
Ideas shaped around your part of the events world.
Choose your type of business to see where we'd typically start the conversation.
Event organisers
Conferences, festivals, trade shows and community events, where attendee experience and ticket sales are everything.
- An attendee concierge trained on your event information
- Personalised agendas and networking matchmaking
- Audience segmentation and campaign copy at speed
- Post-event feedback analysis and sponsor reporting
A good first project
An attendee concierge that answers questions from your approved event information.
Discuss this on a callVenues
A steady flow of enquiries, complex availability and packages, and a team juggling many events at once.
- Enquiry triage with instant, accurate first replies
- Draft quotes and proposals from your rate cards and packages
- Demand forecasting to plan pricing and staffing
- An event-day assistant that answers staff questions
A good first project
An enquiry assistant that qualifies leads and drafts quotes for your team to approve.
Discuss this on a callEvent & experiential agencies
Pitch-heavy, deadline-driven work where creative time is precious.
- RFP and proposal first drafts built from your past work
- Faster creative exploration and concept development
- Supplier research and side-by-side comparisons
- Client reporting and post-event recaps
A good first project
A proposal workflow that turns client briefs into structured first drafts.
Discuss this on a call
Trust & control
Your crew stays in control.
Live events leave no room for surprises. We design AI that supports your team and behaves predictably on the day.
Attendee data, respected
We design around consent and data-protection law, and limit what each tool can access.
Works with your stack
We connect to your event management, ticketing and CRM platforms wherever they allow it.
Designed for show day
Assistants answer only from approved information, and have clear fallbacks to a person.
Events case study
Delivered for AV Concepts.
[ADD REAL CLIENT PROOF]
Add the AV Concepts story: their challenge, what MellowMinds built, and verified results, plus a quote from their team if they're happy to give one. Only include figures you can evidence and have permission to share.
How it works
A clear path from idea to show-ready AI.
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Discover
We learn how your business really runs, then map where AI could save time, grow revenue or improve the experience.
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Plan
You get a prioritised roadmap: quick wins first, bigger bets next, with clear costs, risks and owners.
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Build
We design, build and test the tools, connected to the booking, ticketing and CRM systems you already use.
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Embed
We train your team, measure what's working and keep improving, so AI becomes part of how you operate.
Events FAQs
Questions event teams ask us.
Ask us anything else on your free consultation.
Can AI work with our event management or ticketing platform?
Often, yes. Many event, ticketing and CRM platforms offer integrations or APIs. We review your systems during discovery and recommend the simplest, most reliable route.
Will an AI concierge give attendees wrong information?
We build assistants that answer only from information you've approved, and that hand over to a person when they're unsure. Every assistant is tested thoroughly before it goes live.
Our events are seasonal. Is AI still worth it?
Peaks are where AI can help most, by helping your team handle surges in enquiries and attendee questions. We'll look at your calendar and focus on the moments that matter.
How quickly could we have something live?
It depends on scope. A focused tool such as an enquiry assistant is a much smaller project than a full transformation programme. You'll get a clear timeline in your proposal before any work starts.
Let's make your next event the smoothest yet.
Book a free, no-obligation consultation with an events AI specialist.